Close to the Yas Island in Abu Dhabi is a sprawling district filled with the single-family homes typical to this region. Large plots, high walls (for privacy), oversized traffic patterns and hard-to-find roads are all characteristics of this area. A desert town of around 30.000 inhabitants is expected to roughly double its size in the coming years. We began by applying a clear and logical hierarchical structure to the public space, residential streets and large avenues. Within this structure, neighbourhood mosques, shops and local government offices are given natural position. An integrated framework masterplan was developed to accommodate the growth and to develop a new clear identity for the town. The central themes in the redevelopment across the scales were: 1-city, 3-identities, 4-avenues and 5-key places. Along these themes the plan was developed into great detail, providing a strong framework for growth as well as a number of strong and characteristic public spaces that will put the city on the mental map.